I AM INSPIRED

Whether you’re a seasoned professional or simply looking for your first digital compact, My Nikon Life is your guide and inspiration to getting the most out of photography and video. From finding the right gear to improving your skills, from amazing stories to showcasing your own creativity, My Nikon Life helps you to capture and celebrate life’s precious moments with Nikon.

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I AM NIKON

At Nikon we provide inspiration and support to photographers of all level to capture and share life’s special moments. Come on a journey of discovery as our new I AM NIKON campaign explores personal stories expressed in extraordinary ways. Be amazed, be entertained and above all, feel inspired.

Watch the I AM NIKON campaign

I AM CINEMATIC

Love is Now is a feature film shot entirely on Nikon cameras and Nikkor lenses. Whether you're a cinematographer, producer, writer, director, actor or film buff, you can go behind the scenes and learn more about what it's like to create a feature film.

Follow the Journey
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