Nikon Australia is proud to announce the launch of I AM MY NIKKOR, a new website that brings together a collection of inspirational narratives by renowned photographers from ASIA Pacific, Middle East and Africa. Developed as an initiative to bring together a diverse collective of photographers and showcase their unique relationships with their lenses, I AM MY NIKKOR explores how remarkable lens technology can shape inspiring photography experiences. By enabling photographers to share their photographs from many beautiful localities and countries, this campaign dives into NIKKOR’s extensive arsenal of lenses, highlighting both newly introduced and signature lenses that the photography community has come to love and enjoy.
I AM MY NIKKOR curates an initial selection of stories from more than 11 Nikon featured photographers, painting a picture of each artist and his or her intimate, personal connection with the lens. Accompanying each story is a selection of images the photographer has captured with the lens, showcasing their work alongside a personal interpretation of the culture of photography. The website will aim to inspire its audience with tips on image creation techniques, stemming from informative videos, and photographers’ anecdotes of on-the-ground experience, to help them maximise their potential with NIKKOR lenses.
Among the first lenses to be showcased on the website is the NIKKOR AF-S 24-70mm f/2.8E ED VR, Nikon’s newest addition to the diverse and extensive NIKKOR line-up. Visitors to the website will be able to experience up close and in high-resolution, as they learn more about this remarkable lens, alongside other NIKKOR lenses as each photographer shares a story meticulously entwined into the detail of their intended shots. The featured collection is also accompanied by exclusive behind-the-scenes videos and interviews, offering a glimpse into the storytelling process of some of the world’s best photographers.
Visitors to the site will find themselves absorbed by the myriad of destinations from across the world, as they discover amazing stories from behind the lens. From iconic and culture-rich locations, including Paris and Chiang Mai, Nikon’s featured photographers present the vivid colours of local life in every shot with their respective NIKKOR lens of choice.As a source of inspiration for the ever-growing community of visual storytelling enthusiasts, Nikon users will be encouraged to pay tribute to the world around them through adding the hashtag #MyNIKKOR to their Instagram photos.