Nikon announced the winners of their My Nikon Life ‘From the Hip’ photo assignment two weeks ago, giving two lucky photography enthusiasts the chance to become Nikon’s official photographers at Melbourne Spring Fashion Week and learn fashion photography techniques from the biggest names in Australian fashion photography.
Signing on as the official camera partner for the event, Nikon launched its ‘From the Hip’ photo assignment in the weeks leading up to MSFW, with the ultimate fashion week experience up for grabs. Inspired by fashion week and the iconic laneways of Melbourne, My Nikon Life members were encouraged to upload images that captured their interpretation of ‘street style’ accompanied by a brief explanation of their shot. A panel of judges was given the difficult task of choosing two winners from the Sartorialist-style submissions.
Their prize included:
* Red carpet media access & invitation to attend 2010 MSFW Official Opening Party
* Full media accreditation at MSFW 2010 including exclusive behind-the-scenes access
* A reserved area on the media risers to photograph both the Lunch & Designer Series parades with the expert guidance of Official MSFW Photographer, Monty Coles
* Hands on tutorial with world renowned fashion photographer, Christian Blanchard, at the free MSFW Nikon School fashion photography workshops.
The two aspiring photographers were thrilled to take part in the official MSFW proceedings, and both winners expressed their gratitude to Nikon for their support of emerging local talent and unique educational opportunities.
“Shooting at Melbourne Spring Fashion Week has been one of the best experiences of my life. I met so many amazing people and the highlight of the week was definitely shooting alongside Monty and attending Christian’s workshop,” said Alison.
“It was a dream come true shooting with the best in the business at Melbourne Spring Fashion Week. I’ll definitely be entering future assignments!”