Nikon winners strut their stuff at Fashion Week

Nikon announced the winners of their My Nikon Life ‘From the Hip’ photo assignment two weeks ago, giving two lucky photography enthusiasts the chance to become Nikon’s official photographers at Melbourne Spring Fashion Week and learn fashion photography techniques from the biggest names in Australian fashion photography.

Signing on as the official camera partner for the event, Nikon launched its ‘From the Hip’ photo assignment in the weeks leading up to MSFW, with the ultimate fashion week experience up for grabs. Inspired by fashion week and the iconic laneways of Melbourne, My Nikon Life members were encouraged to upload images that captured their interpretation of ‘street style’ accompanied by a brief explanation of their shot. A panel of judges was given the difficult task of choosing two winners from the Sartorialist-style submissions.

Alison shooting at Melbourne Spring Fashion Week
Melbourne locals Jerwin Oxales and Alison Ryan were named winners of the highly contested prize, with judges commending their ability to capture urban cool and striking use of light, contrast and colour. The two aspiring photographers were treated to the ultimate money-can’t-buy photography experience, rubbing shoulders with the fashion photography elite, on and off the catwalk.

Their prize included:
* Red carpet media access & invitation to attend 2010 MSFW Official Opening Party
* Full media accreditation at MSFW 2010 including exclusive behind-the-scenes access
* A reserved area on the media risers to photograph both the Lunch & Designer Series parades with the expert guidance of Official MSFW Photographer, Monty Coles
* Hands on tutorial with world renowned fashion photographer, Christian Blanchard, at the free MSFW Nikon School fashion photography workshops.

The two aspiring photographers were thrilled to take part in the official MSFW proceedings, and both winners expressed their gratitude to Nikon for their support of emerging local talent and unique educational opportunities.

Jerwin shooting at Melbourne Spring Fashion Week
Alison Ryan, a fulltime photography student at Melbourne’s RMIT University was overjoyed with the opportunity to put her skills to the test alongside some of Australia’s most well renowned fashion photographers.

“Shooting at Melbourne Spring Fashion Week has been one of the best experiences of my life. I met so many amazing people and the highlight of the week was definitely shooting alongside Monty and attending Christian’s workshop,” said Alison.

Photographs taken by Jerwin at Melbourne Spring Fashion Week
“The My Nikon Life photo assignments are a great initiative,” said fellow My Nikon Life winner Jerwin Oxales, a freelance photographer based in Melbourne’s CBD.

“It was a dream come true shooting with the best in the business at Melbourne Spring Fashion Week. I’ll definitely be entering future assignments!”

Published by mynikonlife Sep 16, 2010
Categories: Life, News