TIPA World Awards 2018 honours for the Nikon D850, D7500, COOLPIX W300, and AF-S NIKKOR 180-400mm f/4E TC1.4 FL ED VR

Nikon’s latest products pick up the top honours from TIPA, including Best DSLR Professional and Best Professional Lens.

Nikon Australia Pty Ltd is proud to announce that four of its latest imaging products are recipients of the prestigious TIPA World Awards 2018. The Nikon D850 was selected for the Best DSLR Professional award, the Nikon D7500 for the Best APS-C DSLR Expert award, the COOLPIX W300 for the Best Rugged Camera award, and the AF-S NIKKOR 180-400mm f/4E TC1.4 FL ED VR picked up the Best Professional Lens award.

TIP World Awards 2018 logo

The TIPA World Awards 2018, sponsored by the Technical Image Press Association (TIPA), cover photographic and imaging products released between April 1, 2017 and March 31, 2018 across a number of categories. Award winners are selected with voting by the editors of prestigious camera and imaging magazines from around the world.

More information on the TIPA World Awards 2018 and TIPA are available at www.tipa.com/english/index.html


Summary of TIPA selection of Nikon D850 for the Best DSLR Professional award:

Fulfilling a Pro’s Wish List

The Nikon D850 brings together all the elements that make it this year’s choice for best pro DSLR. With its 45.7MP BSI CMOS sensor and EXPEED 5 processor, the D850 can capture up to 9 fps*,** (with optional MB-D18 battery pack and fast memory card) for 51 consecutive shots in 14-bit NEF format. Focusing is rapid, with 99 cross-type sensors and a dedicated AF processor that can capture images in light as low as -4EV. The body is made with rugged magnesium alloy and carbon fibre materials with dust and water-drop resistance, as well as battery life that can handle up to 1840 shots at full resolution or 70 minutes*** of video off a single charge.

* With continuous-servo AF autofocus mode, manual or shutter-priority auto exposure, a shutter speed of 1/250s or faster, and all other settings at default values.

** When the MB-D18 multi-power battery pack is used with an EN-EL18b rechargeable Li-ion battery (both available separately). The BL-5 battery-chamber cover (also available separately) is required to use the EN-EL18b.

*** The maximum recording time for a single movie is 29 minutes 59 seconds.


Summary of TIPA selection of Nikon D7500 for the Best APS-C DSLR Expert award:

A Lightweight, Feature-Packed DSLR

Aimed squarely at photographers who want to take advantage of Nikon’s full range of lenses and imaging expertise at a mid-range price, the DX format, 20.9MP D7500 gives photographers a sense of control over its many parameters and imaging options that are well thought out and combine both pro and amateur features. The camera has very good low-light performance, excellent battery life, and a touchscreen, tiltable 3.2 inch LCD. ISO options range between 100-51200 with a top shutter speed of 1/8000s with 8 fps framing rate* at full resolution. There are numerous advanced options that allow photographers to fully explore a host of creative imaging opportunities.

* With continuous-servo AF autofocus mode, manual or shutter-priority auto exposure, a shutter speed of 1/250s or faster and all other settings at default values.


Summary of TIPA selection of COOLPIX W300 for the Best Rugged Camera award:

Tough and Ready

Active outdoor adventure photographers can bring the Nikon COOLPIX W300 along knowing that it can handle whatever comes. Waterproof to 30 metres, freeze-proof to -10 degrees C, shock-proof and dust-proof, the W300 delivers 4K video and 16MP stills*, as well as time-lapse movies. Imaging options are expanded with a 5X zoom (24-120mm equivalent) with vibration reduction while the 4K HD video features stereo sound, with all the action shareable via Bluetooth and built-in Wi-Fi. The W300 is a helpful traveling companion with an onboard GPS, an eCompass, an altimeter, depth gauge, and even an atmospheric and water pressure gauge to boot.

* May be reduced with image processing

180-400mm lens

Summary of TIPA selection of AF-S NIKKOR 180-400mm f/4E TC1.4 FL ED for the Best Professional Lens award:

A Super Tele with Built-in Teleconverter

Imagine a lens with a built-in 1.4X teleconverter, up to 4 stops* of vibration reduction, advanced dust and moisture sealing, internal focusing, and the ability to easily extend focal length (from max 400mm to 560mm**, or as long as 840mm on a DX format camera) with the flip of a switch. Built for the sports, event, nature, and wildlife photographer, the integration of the teleconverter in the lens means that imaging excellence is optimised in terms of light transmission and edge quality. When combined with advanced Nikon cameras like the D850, outer areas of the frame can be used as cross-type sensors, further enhancing acquisition speed and quality.

* In NORMAL mode. When a digital SLR camera equipped with a full-size, 35mm film equivalent image sensor is used. Measured at the maximum telephoto position.

** When 1.4 teleconverter is used.


I AM Peace of Mind

When you buy from a Nikon Authorised Reseller you can be 100% certain that the product lives up to Nikon’s high standards and will be supported by Nikon’s local warranty service for up to 2 years. This means that in the unlikely event there is a problem with your Nikon product, it will be repaired by a fully qualified and experienced Nikon technician, using only genuine, brand new parts. For more information visit www.mynikonlife.com.au/buy/benefits-of-buying-local.

About Nikon

Nikon. At the Heart of the Image. Nikon is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognised for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Australia Pty Ltd distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX compact digital cameras; Nikon sports optics as well as the Nikon 1 advanced cameras with interchangeable lens system in over 50 countries. For more information, visit www.mynikonlife.com.au. Connect with Nikon and other photographers on Facebook, on Instagram and get the latest news and information from Twitter by following @Nikon_Australia.

Published by mynikonlife Apr 26, 2018
Categories: Gear, News