We are excited to announce that 3 of Nikon’s digital cameras; the P300, AW100 and the D5100 received the iF Product Design Award 2012 as well as the S100 and a Digital Microscope System being awarded the iF Communication Design Award for 2012.
The iF Design Award is a globally prestigious award sponsored by International Forum Design GmbH of Hanover Germany. Each year, recipients of these prestigious awards are selected from worldwide industrial products exhibiting superior design.
Product aspects including quality of design, functionality, degree of innovation, simplicity of operation and environmental impact are all considered for the product design award. The Communication Design Award is based on the usability, look and feel, and uniqueness of a product.
The COOLPIX P300 enables an authentic shooting experience, equipped with backside illumination CMOS sensor for beautiful, blur free images. It is also equipped with fast f/1.8 NIKKOR lens and a powerful image processing engine for 8fps continuous shooting as well as Full (1080p) HD video recording with stereo sound.
The COOLPIX AW100 is Nikon’s first shockproof, waterproof and freezeproof camera. Waterproof to approximately 10 meters, shockproof to approximately 1.5 meters and built to withstand temperatures as low as -10°C (14°F), the COOLPIX AW100 is one of the slimmest truly waterproof compact digital cameras available. Additional features include Full (1080p) HD video recording, in-built GPS, electronic compass and World map.
The D5100 is Nikon’s first DSLR to have a Special Effects mode allowing the user to be more creative across both video and stills. The D5100 also allows for high quality images and superior functionality. It features a new horizontal swing, vari-angle monitor and Full (1080p) HD video recording with full autofocus.
The COOLPIX S100 offers 16 megapixels and a widescreen 3.5-inch, intuitive touch panel monitor with wide viewing angle for high-definition, high-contrast rendering. Adoption of a backside illumination CMOS image sensor offers superior performance as well as a Full (1080p) HD movie recording, special effects modes and a new 3D Photography Scene Mode.