The iF Product Design Award is a globally prestigious award sponsored by International Forum Design GmbH since 1953.
In selecting recipients of the iF Product Design Award, product aspects including quality of design, functionality, degree of innovation, simplicity of operation, and branding are considered.
This year, 4,615 products from 55 countries were evaluated, with the various awards being presented to a total of 1,626 products.
Nikon 1 AW1
The Nikon 1 AW1 – the world’s first* waterproof, shock-proof and freeze-proof digital camera with interchangeable lenses – offers all of the unique characteristics of Nikon 1 advanced cameras with interchangeable lenses, which propose new forms of imaging expression, including high-speed performance and a compact size that makes the cameras easy to take anywhere.
* Among digital cameras with interchangeable lenses available as of September 9, 2013. Statement based on Nikon research.
The first COOLPIX camera to be equipped with a Nikon DX-format CMOS image sensor, the COOLPIX A features a wide-angle 18.5mm (equivalent to a 28mm angle of view in 35mm  format) fixed focal length NIKKOR lens with a maximum aperture of f/2.8, designed exclusively for the ease and portability of a compact camera with the superior rendering capabilities of a D-SLR.