Celebrate Nikon’s 100th anniversary in style

For 100 years, Nikon has pursued the possibilities of light. Since its founding in 1917, Nikon has harnessed the power of lenses to contribute to the advancement of imaging culture and sciences, as well as the development of industry, creating breakthrough technologies and products in the process. Filled with appreciation for the previous 100 years, we move forward to the next 100 where our role will be in creating new values for a brighter future.


David Douglas Duncan and Nikkor: an encounter that changed the history of Japan’s optics industry.

Legendary photojournalist David Douglas Duncan tells us how he was introduced to Nikon (and NIKKOR lenses). Astonished by the lenses’ sharpness and beautiful image quality, he introduced NIKKOR to an international audience, becoming a key player in creating “Nikon Legends”.


A commemorative range that’s one-of-a-kind

To pay homage to the last 100 years, we’ve released a limited-edition range of Nikon commemorative models. From a 100th Anniversary Edition D5 – our flagship DSLR with renowned triple-zoom lens – to a Swarovski Crystal replica of a Nikon Model I and premium Italian leather camera strap, you’re sure to find something to complement your creative passion.

See full range


Celebrate Nikon's 100th anniversary in style

For your chance to win, purchase any Nikon DSLR between July 3 and October 11, 2017 – from any Authorised Australian Reseller.

Then, tell us in 100 words or less: “Which NIKKOR lens is your dream lens, and, what would you like to photograph with it?”

Each day during the 100-day promotional period, the most creative answer will win a NIKKOR lens*. Remember, your purchase will need to be verified before you can be eligible to win.

Enter Now

*Conditions Apply. Should your response be selected as a winner, the selection of the awarded lens will be made at Nikon’s discretion and may differ from your nominated lens.