Nikon 1

Every now and then a real game
changer comes along

We could have done everything the easy way and used existing technology.

But we decided to go back to the drawing board and re-imagine how cameras are designed.

The result is Nikon 1 – an intelligent camera system crafted to bring new levels of speed, simplicity and enjoyment to the way you capture your world.

Astonishingly fast, stunningly compact and amazingly precise, both of our first-generation Nikon 1 cameras put the power to shoot impressive stills and movies right into the palm of your hand.

Exceptionally intuitive to use, they offer fully automatic operation. Equipped with a fast autofocus system and a high-speed image processor, they ensure the best possible shots in any situation.

Built to let you shoot images you would never have believed possible, they can start recording images before you fully press the shutter button and continue after you’ve clicked.

And we didn’t just focus on the new. In fact, when it came to crafting the cameras’ 1-mount system, we drew on more than 50 years of expertise.

The 1-mount is what allows you to use the Nikon 1 system’s range of interchangeable 1 NIKKOR lenses. Engineered to ensure each lens communicates perfectly with the camera, it enables still image and movie recording without compromise.