The Photo Marketing Association International and Photo Imaging Council of Australia invite you to the 29th Annual Australasian Digital Life Expo ‘The Southern Hemisphere’s largest photographic exhibition.

Previously known as the Photo Imaging Technology Expo, this year PMA and PICA have given the show a makeover. So, it is only fitting that the 2010 show be re-hatched with a new name to showcase the next generation of the digital world. Whether you are a photo dealer, professional photographer, graphic designer, signmaker, government official, marketing executive or enthusiast photographer, this is the one event that is guaranteed to inspire and educate.

Entry is free if you pre-register so sign up online now to save.

For more information on the 2010 Digital Life Expo visit www.pmaaustralia.com.au.

Introducing a new era of Nikon¦

This year we have so much to show and say we are building a whole new stand to fit it all in!

Designed to impress and create impact, you will not be able to miss it.

Speak to our professionals about our extensive range of FX and DX lenses to see what suits your specific needs including the three new additions to the FX lens family;

Explore the new range of Coolpix compact digital cameras incorporating the specialised technology filtered down from the professional series of lenses and bodies;

Test out our cameras in the custom-designed low-light studio and see why we are the pioneers in low-light technology;

Ask our NPS specialist for personalised support or find out more about the services offered exclusively to registered professional Nikon photographers, including a complimentary sensor clean on the spot. And if you are an amateur or part-time professional photographer don’t forget to ask about NPS Lite membership;

Learn useful tips and tricks from our Nikon Ambassadors and certified tutors who will share their experiences and secrets to capture the moment. Seminars run all day every day and cater for professionals, amateurs, beginners and enthusiasts alike;

Shoot images using our range of professional long lenses in our long lens demonstration area and experience the quality of Nikkor lens technology, that is used in all our cameras, through the tools of a professional;

Join the new Nikon online community, MyNikonLife.com.au, where you can share your photographic moments through personal photo galleries, take part in our photographic assignments, win once in a lifetime experiences, improve your skills with online tutorials and tips from our ambassadors, and keep up to date with blogs, articles and the latest product profiles.

Keep an eye out on our website for further updates on the 2010 Digital Life Expo and more Nikon experiences to be announced as the event draws closer. We look forward to seeing you there!